The final five were chosen for the potential they show in becoming a dominating presence on the international fashion landscape and were selected by Vogue editor Alexandra Shulman; BFC CEO Caroline Rush; Ian Lewis from Harrys of London Limited; Joan Burstein, founder of Browns; Lisa Armstrong from The Daily Telegraph; Mary Homer from Topshop; BFC ambassador Samantha Cameron; Sarah Manley from Burberry; Susanne Tide-Frater from Farfetch; and designer Victoria Beckham.
"This is an inspiring shortlist because of its diversity," said Shulman this morning. "It's a great representation of the spread of British fashion designers and all the contenders have huge strengths to their creative visions."
The prize, which is supported by British Vogue, Burberry, Harrods, Paul Smith and Topshop has been previously won by Mary Katrantzou, Erdem, Peter Pilotto and Christopher Kane. Following the announcement today, Harrods will unveil one of its world-famous windows dedicated to the five shortlisted designers, which will be on display for two weeks.
"These brands represent the best of London's fashion talent as well as showing impressive business acumen," said Rush. "These designers all have the potential to become Britain's next generation of global fashion brands."
The winner will be announced on Tuesday, March 22. Before then, don't miss the exclusive online video series, Designer Fashion Fund, which follows the application process, designer journeys and interviews with the judging panel.
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